FILLIN NOVIS

For FILLIN NOVIS, I was responsible for the art direction, with a focus on bringing together the forward momentum of a running shoe and the impression of a delicate, translucent mesh into a single visual world. In the visual direction, I used the dragonfly as a motif, drawing on its associations with determination, progress, and evolution, as well as the lightness of its transparent wings, to express the sense of propulsion and delicacy embodied by the model.

At the same time, I saw it as important to frame this work as part of FILLIN’s evolution toward a new approach to shoemaking. Through the visual expression, I aimed to convey a natural overlap between comfort, performance, and a refined sense of form